Very Useful Info!!
1. THE QUITE FOLLOWER:
This fan has liked your business on Facebook or followed you on Twitter, but they don’t say much and don’t really engage with you. One of the easiest ways to reach them is by ask them to do something — create stronger calls to action by requesting that they retweet or “like” your posts. Getting these fans to engage with your brand on Facebook means that your content will appear more often in their news feeds. (See my post Understanding Facebook Edgerank to learn how to give your Facebook posts a higher probability of appearing at the top of news feeds.)
2. THE CASUAL “LIKER”
This person occasionally retweets your Twitter content or “likes” your Facebook or LinkedIn posts. They probably followed your business because they want to let their friends know that they buy products from your company and/or because they genuinely enjoy your content. Use calls to action on your Facebook posts encourage your fans to share your content. Example: If you own a coffee shop, you could share a photo of the new hot drink you’ve just introduced with a caption that says, “Share this if you love coffee!” This will help turn casual fans into brand advocates.
3. THE DEAL SEEKER
This fan wants exclusive access to coupons, deals, incentives, and events. There are a lot of deal-seekers out there: Studies have shown that more than half of Facebook users expect access to sales or to receive discounts or promotions after “liking” a brand on Facebook:
facebook fans expect access to exclusive deals content coupons sales events 7 Popular Types of Social Media Fans [Infographic]
Reach these customers by regularly posting deals-of-the-week, offers, contests, and specials for your social media audiences. Companies that regularly do this attract new fans.
4. THE UNHAPPY CUSTOMER
No one wants unhappy customers — let alone seeing their negativity on your social media sites — but people are using social media more and more as a form of public communication with brands. Posts on Facebook pages or @mentions on Twitter are used to complain about customer service, and can harm your reputation. It’s important to continually monitor your pages and quickly respond to feedback and complaints. This sends the message that you care and are listening, and that you put your customers first.
5. THE NEGATIVE DETRACTOR
We've all seen cases of companies being bombarded with negative comments from people on social media sites, whether they’re fans or not. Sometimes these complaints aren’t even related to specific experiences with you — they can arise from ideological, cultural, political, or personal issues that have come to light in public. Keep your reputation safe — don’t make off-brand, controversial public statements that have the propensity to make people angry. Case in point: Amy’s Baking Company Bakery Boutique & Bistro fed the trolls and demonstrated a valuable lesson for every brand — needless to say, it’s time to work with a PR professional if something like this happens to you:
*I copied and Pasted this from The folks at ReachLocal, a localized-marketing agency,
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Research has shown that music has a profound effect on your body and psyche. In fact, there’s a growing field of health care known as music therapy, which uses music to heal. Those who practice music therapy are finding a benefit in using music to help cancer patients, children with ADD, and others, and even hospitals are beginning to use music and music therapy to help with pain management, to help ward off depression, to promote movement, to calm patients, to ease muscle tension, and for many other benefits that music and music therapy can bring. This is not surprising, as music affects the body and mind in powerful ways. The following are some of effects of music, which help to explain the benefit of music therapy:
BRAIN WAVES: Research has shown that music with a strong beat can stimulate brainwaves to resonate in sync with the beat, with faster beats bringing sharper concentration and more alert thinking, and a slower tempo promoting a calm, meditative state. Also, research has found that the change in brainwave activity levels that music can bring can also enable the brain to shift speeds more easily on its own as needed, which means that music can bring lasting benefits to your state of mind, even after you've stopped listening.
BREATHING & HEART RATE: With alterations in brainwaves comes changes in other bodily functions. Those governed by the autonomic nervous system, such as breathing and heart rate can also be altered by the changes music can bring. This can mean slower breathing, slower heart rate, and an activation of the relaxation response, among other things. This is why music and music therapy can help counteract or prevent the damaging effects of chronic stress, greatly promoting not only relaxation, but health.
STATE OF MIND: Music can also be used to bring a more positive state of mind, helping to keep depression and anxiety at bay. This can help prevent the stress response from wreaking havoc on the body, and can help keep creativity and optimism levels higher, bringing many other benefits.
OTHER BENEFITS: Music has also been found to bring many other benefits, such as lowering blood pressure (which can also reduce the risk of stroke and other health problems over time), boost immunity, ease muscle tension, and more. With so many benefits and such profound physical effects, it’s no surprise that so many are seeing music as an important tool to help the body in staying (or becoming) healthy.
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Crazy Cher Rocks / Blog
Types of Social Media Fans
Very Useful Info!! 1. THE QUITE FOLLOWER: This fan has liked your business on Facebook or followed you on Twitter, but they don’t say much and don’t really engage with you. One of the easiest ways to reach them is by ask them to do something — create stronger calls to action by requesting that they retweet or “like” your posts. Getting these fans to engage with your brand on Facebook means that your content will appear more often in their news feeds. (See my post Understanding Facebook Edgerank to learn how to give your Facebook posts a higher probability of appearing at the top of news feeds.) 2. THE CASUAL “LIKER” This person occasionally retweets your Twitter content or “likes” your Facebook or LinkedIn posts. They probably followed your business because they want to let their friends know that they buy products from your company and/or because they genuinely enjoy your content. Use calls to action on your Facebook posts encourage your fans to share your content. Example: If you own a coffee shop, you could share a photo of the new hot drink you’ve just introduced with a caption that says, “Share this if you love coffee!” This will help turn casual fans into brand advocates. 3. THE DEAL SEEKER This fan wants exclusive access to coupons, deals, incentives, and events. There are a lot of deal-seekers out there: Studies have shown that more than half of Facebook users expect access to sales or to receive discounts or promotions after “liking” a brand on Facebook: facebook fans expect access to exclusive deals content coupons sales events 7 Popular Types of Social Media Fans [Infographic] Reach these customers by regularly posting deals-of-the-week, offers, contests, and specials for your social media audiences. Companies that regularly do this attract new fans. 4. THE UNHAPPY CUSTOMER No one wants unhappy customers — let alone seeing their negativity on your social media sites — but people are using social media more and more as a form of public communication with brands. Posts on Facebook pages or @mentions on Twitter are used to complain about customer service, and can harm your reputation. It’s important to continually monitor your pages and quickly respond to feedback and complaints. This sends the message that you care and are listening, and that you put your customers first. 5. THE NEGATIVE DETRACTOR We've all seen cases of companies being bombarded with negative comments from people on social media sites, whether they’re fans or not. Sometimes these complaints aren’t even related to specific experiences with you — they can arise from ideological, cultural, political, or personal issues that have come to light in public. Keep your reputation safe — don’t make off-brand, controversial public statements that have the propensity to make people angry. Case in point: Amy’s Baking Company Bakery Boutique & Bistro fed the trolls and demonstrated a valuable lesson for every brand — needless to say, it’s time to work with a PR professional if something like this happens to you: *I copied and Pasted this from The folks at ReachLocal, a localized-marketing agency,
Reply
Music Threapy
Research has shown that music has a profound effect on your body and psyche. In fact, there’s a growing field of health care known as music therapy, which uses music to heal. Those who practice music therapy are finding a benefit in using music to help cancer patients, children with ADD, and others, and even hospitals are beginning to use music and music therapy to help with pain management, to help ward off depression, to promote movement, to calm patients, to ease muscle tension, and for many other benefits that music and music therapy can bring. This is not surprising, as music affects the body and mind in powerful ways. The following are some of effects of music, which help to explain the benefit of music therapy: BRAIN WAVES: Research has shown that music with a strong beat can stimulate brainwaves to resonate in sync with the beat, with faster beats bringing sharper concentration and more alert thinking, and a slower tempo promoting a calm, meditative state. Also, research has found that the change in brainwave activity levels that music can bring can also enable the brain to shift speeds more easily on its own as needed, which means that music can bring lasting benefits to your state of mind, even after you've stopped listening. BREATHING & HEART RATE: With alterations in brainwaves comes changes in other bodily functions. Those governed by the autonomic nervous system, such as breathing and heart rate can also be altered by the changes music can bring. This can mean slower breathing, slower heart rate, and an activation of the relaxation response, among other things. This is why music and music therapy can help counteract or prevent the damaging effects of chronic stress, greatly promoting not only relaxation, but health. STATE OF MIND: Music can also be used to bring a more positive state of mind, helping to keep depression and anxiety at bay. This can help prevent the stress response from wreaking havoc on the body, and can help keep creativity and optimism levels higher, bringing many other benefits. OTHER BENEFITS: Music has also been found to bring many other benefits, such as lowering blood pressure (which can also reduce the risk of stroke and other health problems over time), boost immunity, ease muscle tension, and more. With so many benefits and such profound physical effects, it’s no surprise that so many are seeing music as an important tool to help the body in staying (or becoming) healthy.
Reply